The medium is the message

One of the things I’m informally studying during my sabbatical is how “style” (forms, media) influence communication and learning. It’s related to “how the brain learns” and all that. I’ve been interested in this topic keenly since I read, and later attended a presentation by, Ed Tufte. I probably learned more about effective communication for teaching in that six-hour seminar than in any college or seminary course on “teaching.” Subsequent reading in the brain-and-learning literature has convinced me that as educators we do not pay enough attention to this issue (“The medium is the message,” “HOW you learn is WHAT you learn,” etc.).

Anyway, I wanted a handout of a list of the varied and “colorful” world of Baptists. But visually, lists are “boring” (except for us INTJs) and in terms of “style” do not communicate the intent of the message. So, attached is my novice attempt at a handout that communicates the concept in both content and form. Makes a nice handout, or maybe a poster.

To learn more about Edward Tufte visit these sites:
Edward Tufte’s website
Wikipedia entry for Tufte

<%media(20070207-BaptistsPoster.pdf|Baptist Poster (.pdf file, one page))%>

About Israel Galindo

Israel Galindo is Coordinator of the Leadership in Ministry program at the Center for Lifelong Learning, Columbia Theological Seminary. Formerly he was Associate Dean for Lifelong Learning at Columbia Theological Seminary and Dean at the Baptist Theological Seminary at Richmond.
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